The Perfect Fruit: Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot
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Overview
There’s no such thing as non-genetically-altered fruit. Even that organic peach or heirloom tomato is the result of hundreds and even thousands of years of crossbreeding. Since the dawn of agriculture, people have been obsessively tinkering to develop fruits that are hardier, healthier, and better-tasting. After a couple millennia of this, a handful of farmers in California’s San Joaquin Valley believe they just may have developed the perfect fruit: a sweet, juicy, luscious plum-apricot hybrid known as a pluot.
In Pluot, William Brantley goes in search of what it takes to trick nature into producing culinary greatness-and to bring it to a market near you. The story begins with Floyd Zaiger, a humble and wily farmer who is arguably the greatest fruit breeder in the world. From there, it stretches both back and forward: back through a long line of visionaries, fruit smugglers, and mad geniuses, many of whom have been driven to dazzling extremes in the pursuit of exotic flavors; and forward through the ranks of farmers, scientists, and salesmen who make it their life’s work to coax deliciousness out of stubborn and unpredictable plants. The result is part biography, part cultural history, and part horticultural inquest-a meditation on the surprising power of perfect food to change the way we live.
In the spirit of The Omnivore’s Dilemma, the creation story of the “perfect piece of fruit,” delving into the world of the organic farmers, brilliant obsessives, and food fanatics that create the fruits we love.
ORGANIC AMERICA: Now more than ever, Americans are consumed with what they put in their mouth. This is the complete story of how fruit is made and brought to consumers, all told in an accessible, anecdotal way.
CHARMING VOICE: William Brantley is as passionate about food and flavor as the growers he writes about - a perfect tour guide through the Wild West of fruit.
- Title: The Perfect Fruit: Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot
- Author: Chip Brantley
- Publisher: Bloomsbury USA
- Print Publication Date: 2009
- Logos Release Date: 2024
- Pages: 240
- Language: English
- Resources: 1
- Format: Digital › Ebook
- ISBNs: 9781608191994, 9781596913813, 1596913819, 1608191990
- Resource ID: LLS:9781608191994
- Resource Type: Monograph
- Metadata Last Updated: 2025-04-22T15:25:35Z
William Brantley is a contributor to Slate, the Boston Globe, the Oxford American, and Gastronomica, among others. The former food writer for the San Francisco Examiner, he is also the co-founder of Cookthink, a cooking and recipe website. Brantley was the head cheesemaker at Westfield Farm, an award winning cheese company. A native of Alabama, he lives with his wife in western Massachusetts.