Products>Natural Flava: Quick and Easy Plant-Based Caribbean Recipes

Natural Flava: Quick and Easy Plant-Based Caribbean Recipes

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$21.00

Overview

This delicious, vibrant Caribbean-influenced cookbook from the bestselling duo behind Original Flava includes over 100 easy recipes.

Craig and Shaun McAnuff are all about maximum flava, and these are recipes that are filling and flava-ful, and just happen to be vegan too. Think Potato and chickpea curry with roti, Jerk cauliflower wings, Coconut, black-eyed pea and sweet potato stew, and Plantain cookies.

Caribbean food makes for brilliant vegan dishes because it relies on fresh and vibrant fruit and veg from plantain to pineapple. Jamaican food also has an authentic vegan history with the Rastifarian Ital diet. Ital is a natural, unprocessed, plant-based diet used to promote wellness.

Natural Flava brings together Ital inspiration, punchy Caribbean flava and quick and easy recipes in this feel-good cookbook..

A delicious, easy, Caribbean-influenced vegan cookbook from the bestselling duo behind Original Flava

We will build Original Flava as a book brand through this second book, in the same way MOB Kitchen grew across multiple books, and get it squarely in front of a mainstream audience.
Original Flava has over 40,000 copies out in the market and a significant sell on long after original publication
Original Flava have a highly engaged online following with over 150,000 followers across Instagram and Twitter, and just shy of half a million on Facebook
Their media presence grew throughout 2020 with for example as segment on Channel 4 news representing Black British men in food
They have over 3,000 5-star reviews on amazon and are well supported by other retailers like Sainsbury’s.
We publish for Veganuary 2022 and the USP of this book will be filling and flava-ful recipes that happen to be vegan.
The book has a health angle because Craig and Shaun’s mum was diagnosed with type-2 diabetes, which has prevalence within Jamaican communities, and she made the big transition to a vegan diet and hasn’t looked back. This is turn has influenced Craig and Shaun’s diet.

Craig and Shaun McAnuff, raised in London and of Jamaican descent, are bringing Caribbean food to the modern kitchen. In April 2016, they launched the Original Flava brand, sharing videos of themselves cooking simple Caribbean recipes that amassed a huge following.

originalflava.com

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    $21.00