Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet
Ebook
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Overview
For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales.
If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies.
You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity!
“I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology
- Title: Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet
- Author: Hilary Pullen
- Publisher: David & Charles
- Print Publication Date: 2020
- Logos Release Date: 2024
- Pages: 144
- Language: English
- Resources: 1
- Format: Digital › Ebook
- ISBNs: 9781446369029, 9781446304891, 1446304892, 1446369021
- Resource ID: LLS:9781446369029
- Resource Type: Monograph
- Metadata Last Updated: 2025-04-21T10:12:37Z
Hilary Pullen is a digital marketing consultant, writer and community manager working predominantly in the creative sector. She also writes Craft Blog UK, a blog directory and helpful resource for creatives looking to boost traffic to their blogs and build up awareness of their handmade products. In the past Hilary has worked with Folksy, UK Handmade and amongst other clients is now working with craft magazine specialists, Practical Publishing.