Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z
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This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction
Ahmet Atay and Mary Z. Ashlock
Section 1: Social Media in Everyday Life
Chapter 1: Strike a Po(z)e!: Generation Z’s Engagement with Fashion Brands on Social Media
Sophie Nightingale and Cristina Miguel
Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community
Ahmet Atay
Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z
Brian Gilchrist
Chapter 4: Millennials and the Gen Z in the Era of Social Media
Anca Serbanescu
Section 2: Millennials and Generation Z in Different Contexts
Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention
Stephanie Smith and Michael Strawser
Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students
Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones, and
Ralph S. Merkel
Chapter 7: The Representations of Generation M and Z in the Mass Media: A Texting Mining Analysis
Kenneth C. C. Yang and Yowei Kang
Section 3: Global Examples
Chapter 8: The Role of Technological Change in Facilitating Young People’s Experiences with Computer-Mediated Communication (CMC) in the United Kingdom
Lauren Dempsey
Chapter 9: Media and Technology: Generational Differences and Attitude of Nigerian Media Users in Nigeria
Oluwafunmilayo ‘Bode Alakija and Anthony Amedu
Chapter 10: Digital Children of the Digital Era: A Case Study of Generation Z on Instagram
H. Hale Künüçen and Leyla Akbaş
About the Contributors
- Title: Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z
- Authors: Ahmet Atay, Mary Ashlock, Leyla Akbas, Oluwafunmilayo Alakija, Anthony Amedu, Lindsay Della, Lauren Dempsey, Brian Gilchrist, Yowei Kang, H. Hale Künüçen, Ralph Merkel, Cristina Miguel, Sophie Nightingale, Anca Serbanescu, Stephanie Smith, Siobhan Smith-Jones, Michael Strawser, Yi Wang, Kenneth Yang
- Publisher: Lexington Books
- Print Publication Date: 2022
- Logos Release Date: 2023
- Language: English
- Resources: 1
- Format: Digital › Ebook
- ISBNs: 9781498550710, 9781498550703, 1498550703, 1498550711
- Resource ID: LLS:9781498550710
- Resource Type: Monograph
- Metadata Last Updated: 2025-02-05T20:15:57Z
Ahmet Atay is associate professor of communication at the College of Wooster.
Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.